XYIENCE Go For Zero

Coming off of the successful 2016 Pond Pondering campaign, XYIENCE entrusted Beef & Sage to present a completely new and fresh concept and direction. What they got was literally the dumbest game show ever, GO FOR ZERO, where contestants duke it out to win nothing. Set to air on ESPN and ABC for the entire 2017 NCAA football season, the series is sure to lower some IQ’s.

CREDITS